// How it works

You don't build it — you run it. You don't build it — you just run it.

LINAsystems is the whole operational AI stack — public web chat, a 24/7 phone agent, a self-correcting knowledge base, a unified CRM, and an admin Command Center — delivered as your own brand. You don't assemble it from parts. About 90% of a rebrand is no-code content you set from the dashboard; only about 10% is a small one-time setup we handle for you. Live in days, not weeks.

LINAsystems is the whole AI system you need to run your operation — public web chat, a phone agent that answers any time of day or night, a help library that fixes its own mistakes, one combined customer record, and an admin dashboard — all delivered under your own name. You don't have to piece it together yourself. About 90% of making it yours is content you set up in the dashboard, no coding involved; only about 10% is a small one-time setup we take care of for you. Live in days, not weeks.

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// The 90/10 split

Most of going live is content, not code Going live is mostly about content, not code

The engine is already built, tested, and running — backed by 2,600+ automated tests passing before every deployment. What makes the system yours is content and configuration you control from the Command Center: your name, your colors, your links, your voice, and your knowledge. That's the 90%, and it requires no developer. The remaining 10% is a small one-time vendor setup — provisioning your dedicated, isolated install, wiring your phone number and keys, and (for Business) a one-time de-politicization step. We handle that part.

The system itself is already built, tested, and running — backed by 2,600+ automated tests passing before every release. What makes it yours is the content and settings you control from the Command Center dashboard: your name, your colors, your links, your voice, and your knowledge. That's the 90%, and you don't need a developer for it. The other 10% is a small, one-time setup we handle — getting your own separate install ready, connecting your phone number and keys, and (for the Business edition) a one-time step to remove political content. We take care of that part.

~90%No-code dashboard content you set yourself
~10%Small one-time setup we handle
DaysTime to go live — not weeks

// Go live in three steps

The 3-step go-live Three steps to launch

A predictable path from a blank, neutral tenant to a fully-branded system answering live across chat and phone.

A clear, predictable path — from a blank, unbranded starting point to a fully-branded system answering for you live, on both chat and phone.

  1. 1

    Seed your knowledge

    Bring a few pages of content — your FAQs, your positions, your hours and services — and we load them into the self-correcting knowledge base that grounds every answer. The knowledge base then refreshes from your own site daily, and staff email blasts can be promoted into knowledge through a human review gate. From day one the assistant answers from your facts, or escalates rather than inventing them.

    Give us your starting content

    Bring a few pages of content — your FAQs, your positions, your hours and services — and we load them into the help library that fixes its own mistakes and grounds every answer. That library then refreshes from your own site every day, and staff email blasts can be added to it after a person reviews and approves them. From day one, the assistant answers using your facts, or hands off to a person instead of guessing.

  2. 2

    Brand it from the dashboard

    Set your name, colors, links, and voice from the Command Center — no code. The system starts neutral as "Your Organization" and becomes entirely yours: the public site, the phone line, and the admin console itself are all white-labeled. Choose your edition and the modules you've enabled. This is the no-code 90%.

    Make it look and sound like you

    Set your name, colors, links, and voice right from the Command Center dashboard — no coding needed. The system starts out plain, labeled "Your Organization," and becomes fully yours: the public website, the phone line, and the admin dashboard itself all carry your brand. Choose your edition and turn on the modules you want. This is the no-code 90% of the work.

  3. 3

    Go live in days

    Your public web chat, your 24/7 AI phone agent, and your admin Command Center go live together on a dedicated, isolated install. Operators run everything from one console, corrections take effect in the next message, and your team gets escalations the moment a question needs a human. Live in days, not weeks.

    Launch in days

    Your public web chat, your AI phone agent that's always on, and your admin dashboard all go live together on your own separate install. Your staff run everything from one dashboard, fixes show up in the very next message, and your team is alerted the moment a question needs a real person. Live in days, not weeks.

// What you bring

What you provide for a pilot What you need to provide for a pilot

A scoped pilot needs surprisingly little from you. You provide a short list of inputs; we handle provisioning, integration, and the rest of setup.

A pilot needs surprisingly little from you. You give us a short list of things; we handle getting everything set up, connected, and ready to go.

// Self-service branding

You set the brand from the Command Center You set up your brand from the Command Center dashboard

The single operating console for the whole platform is white-labeled down to the admin console itself, and it's where the no-code 90% happens. Server-enforced roles — admin, editor, viewer — gate every privileged action, and every change is written to an append-only audit trail.

There's one dashboard for running the whole platform, and even it carries your brand. It's where the no-code 90% of the work happens. Access levels — admin, editor, viewer — are enforced by the system itself for every sensitive action, and every change is logged in a permanent record that can't be edited or erased.

01

Name & identity

Replace the neutral "Your Organization" placeholder with your real name everywhere — public site, phone greeting, and the admin console — without a developer.

Swap out the plain "Your Organization" placeholder for your real name everywhere — the public site, the phone greeting, and the admin dashboard — with no developer needed.

02

Colors & domains

Apply your brand colors and point your own domains at the public site and chat so the whole experience reads as your campaign or your company.

Apply your brand colors and connect your own web addresses to the public site and chat, so the whole experience feels like your campaign or your company.

03

Edition & modules

Choose Campaign or Business and turn on the modules your plan includes. Module entitlements are enforced server-side; unpurchased modules simply return HTTP 403.

Choose Campaign or Business and turn on the modules included in your plan. The system itself enforces what you're allowed to use; modules you haven't purchased simply won't turn on.

04

Voice

Tune the assistant's voice to match how your team speaks — within a fixed safety floor it cannot override (no fabrication, always discloses it's an AI).

Adjust how the assistant talks so it matches how your team speaks — within a fixed set of safety rules it can never break (it can't make things up, and it always admits it's an AI when asked).

05

Seed packs

Seed packs bootstrap a fresh tenant with sensible defaults and starter content, so you're configuring from a working baseline rather than a blank slate.

Starter packs set up a brand-new account with sensible defaults and starter content, so you're adjusting a working setup instead of starting from nothing.

06

Live model switching

An admin can switch the live LLM (Google Gemini or OpenAI) from the dashboard with no redeploy, through the model-override chain in the platform core.

An admin can switch which AI provider (Google Gemini or OpenAI) is running live, right from the dashboard — no waiting for a new release.

// Corrections, instantly

Why corrections are instant Why fixes happen instantly

Most "AI" products make you retrain a model or file a ticket to fix a wrong answer. LINAsystems doesn't. When an operator corrects an answer in the Command Center, the fix is applied as a standing note in the knowledge base — and standing notes are the supreme source of truth, overriding stale data within the fixed safety floor.

Most "AI" products make you retrain a model or file a support ticket just to fix one wrong answer. LINAsystems doesn't work that way. When your staff correct an answer in the Command Center dashboard, the fix is saved as a standing note in the knowledge base — and standing notes are the highest authority, overriding outdated information except for a fixed set of safety rules.

Because every answer is re-resolved against the knowledge base on the next turn, that correction is live in the very next message — across both chat and phone — with no retraining, no developer, and no redeploy. Fix it once, and it's right everywhere the same turn.

Because every answer is looked up fresh against the knowledge base each time, that correction is live in the very next message — on both chat and phone — with no retraining, no developer, and no new release needed. Fix it once, and it's right everywhere, in the same conversation.

One engine, twelve modules Twelve module nodes — chatbot, knowledge engine, phone agent, MIND, CRM, command center, email ingestion, website editor, alerts, outbound, intelligence, and platform core — each connected to a single central engine. One engine Chatbot Knowledge Phone Agent MIND CRM Command Center Email Website Editor Alerts Outbound Intelligence Platform Core
Fix a fact once in the Command Center — every module around the engine answers with the correction the same turn. Fix a fact once in the Command Center — every part of the system uses the fix right away.

The live re-resolve mechanic, in plain English Why this works, in plain English

The assistant doesn't memorize answers — it looks them up fresh each time it replies, grounding every response in your current knowledge base. So the instant you change a fact, the next caller and the next chat visitor hear the corrected version. There's no model to retrain and no infrastructure to touch. See how the Knowledge Engine works →

The assistant doesn't memorize its answers — it looks them up fresh every single time it replies, basing every response on your current knowledge base. So the moment you change a fact, the next caller and the next chat visitor both hear the corrected version. There's no model to retrain and nothing to fix behind the scenes. See how the Knowledge Engine works →

// Turnkey vs BYO, honestly

Fully managed — with two things you bring We manage it all — you just bring two things

We're straight about what's turnkey and what isn't. The platform and its operation are fully managed on one bill: a one-time setup plus a flat monthly retainer by plan, with phone minutes and AI usage metered separately so your base never moves with a busy or quiet month. We run the cloud, the monitoring, the backups, and the deployments.

We're upfront about what's ready-to-go and what isn't. The platform and running it are fully managed on one bill: a one-time setup fee plus a flat monthly price by plan, with phone minutes and AI usage billed separately based on use, so your base price never changes whether the month was busy or quiet. We handle the cloud hosting, the monitoring, the backups, and every update.

The two things you bring are an honest part of the model: you provide your own LLM API keys, and (with the AI Phone Agent module) a phone number — which we provision and configure for you. That keeps your usage costs transparent and under your control rather than buried in an opaque all-in rate. It's the same engine that ships to every customer: built on a platform running in production, the same engine running in a real, live operation.

The two things you bring are simply part of being honest about costs: you provide your own AI provider keys, and (with the AI Phone Agent module) a phone number — which we set up and configure for you. That way your usage costs stay clear and under your control, instead of getting hidden inside one unclear flat rate. It's the same system every customer gets: built on a platform already running in production, the same system running in a real, live operation.

// Live demo

See it answering real questions right now Watch it answer real questions, right now

The live demo runs the exact system that ships to customers — try it as a campaign or as a business.

This demo runs the exact same system real customers get — try it set up as a campaign or as a business.